Avril Lavigne on Touring Asia: China Is 'Mayhem' (Q&A)
David Needleman
Avril Lavigne
Photographed for the "Pop Goes the World" portfolio in THR's music issue, the Canadian singer talks about her travel essentials, how she discovered camera phones and being one-half of a Canadian music power couple.
A version of this story first appeared in the Jan. 31 issue of The Hollywood Reporter magazine.
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For her self-titled fifth album, released in November by Epic, Lavigne combined both, promoting it in person and streaming a concert across the globe.
She starts an Asian tour Jan. 31 in Japan, which embraced the singer early on; during her first trip there after the release of 2004’s Under My Skin, the label pulled her aside to tell her not to be concerned if people were holding up their phones. "We didn’t have cameras on our phones yet; they did first," she marvels.
Lavigne loves to play for both the orderly Japanese fans and more boisterous Chinese crowds but admits all the flying is grueling. "It’s way more difficult and a lot more stress on the body" than a trek by bus, she says. But the audiences -- and the retail therapy -- make it worthwhile. Says Lavigne, who has sold 35 million albums worldwide, "I’ll wake up to go shopping in Japan, because it’s the best ever."
Featured in THR's third annual music issue, Lavigne elaborates while on a break in Mexico with husband and Nickelback frontman Chad Kroeger, about her upcoming Asian trek, her travel essentials and being one-half of Canada's music power couple.
Your Asian tour kicks off in Japan, where you’ve had a strong following since you first played there in 2004. Why do you think your music resonates so much there?
My message to my fans has always been be your own person, believe who you are and you can do anything and I think they connect with that... I feel like the international fan base really comes out to the shows to celebrate, and they’re letting loose.
How are your fans in China different than in Japan?
In Japan, the audience is always in sync together. If you ask them to clap, they all clap. If I start fist pumping, they all fist pump with me. It’s pretty cool. In between every song, they stop and they’re quiet because they’re so respectful. Then if you play a fast song, they all start rocking out, and the minute you’re done, they stop... In China, the show starts, and everyone in the bleachers comes running down to the front and everyone’s tripping over each other and it’s rowdy, mayhem. It's craziness.